April 1, 2016

Case Study: Vizu

Situation

  • Vizu had an ad tech solution but could not gain traction
  • Based in San Francisco without a presence in New York
  • Extremely limited funds

Approach

  • Dashboard sharpened positioning to solve a problem
  • Created a new pitch with pilot program
  • Focused on visible brand advertising clients

Results

  • Closed clients such as Lauder, Unilever, Time Inc., Conde Nast, Hearst, Meredith, Financial Times, Economist, Forbes
  • Played key role in securing Series B round from Greycroft
  • Worked closely with management for two years

Exit

  • Vizu sold to Nielsen for $60 million
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